Wilson’s Floor Covering, Inc.
Finished Flooring
Story by Ann Butenas / Sponsored Content
Wilson’s Floor Covering Turns Flooring into A Personal Design Statement
At Wilson’s Floor Covering, Inc., flooring is more than our business; it’s a calling. “Flooring is our life and not just a job or a paycheck,” emphasized Aubrie Weed of Wilson’s Floor Covering, Inc. “Our salesmen love to talk about flooring and love to find the right fit for a customer. When you care about people and projects, it makes the homeowner’s experience so much nicer.”
This genuine enthusiasm transforms what could be an overwhelming decision into an opportunity to define a home’s entire aesthetic and personality.
Navigating The Overwhelming
Walk into any flooring showroom and the options can feel paralyzing. Add in contradictory advice from Facebook friends and questionable blog recommendations, and homeowners often freeze.
“Flooring can be easily overwhelming. You are bombarded with information. Just put a note out on Facebook and tell people you are looking for carpet, and you’ll get 100 different opinions, and some very wrong advice,” Weed explained. “We listen to what you are wanting, figure out your style and lifestyle. We make recommendations based on what we hear you say and what you don’t say, and also (make recommendations) based on your budget.”
The result? Personalized flooring solutions that reflect individual homes rather than generic trends.
“There are so many options that it’s easy to personalize your home with flooring,” indicated Weed.
Beyond The Neighbor’s Opinion
One of the most common pitfalls? Making decisions based on secondhand experiences.
“Customers often make decisions based on what their neighbor has and doesn’t like or what someone online told them,” Weed noted. “There are so many qualities and constructions in flooring. And many times, the neighbor’s floor failed because of improper installation or subfloor issues. Not the actual product.”
This is where Wilson’s expertise becomes invaluable, as their team understands the nuances between product failure and installation issues, guiding customers beyond surface-level opinions to informed decisions.
Finding Your Perfect Fit
With hardwood, luxury vinyl, tile, and carpet all vying for attention, how does a homeowner choose? Wilson’s Floor Covering focuses on lifestyle compatibility over trending aesthetics.
“We do help direct clients to what will best suit them. Not everyone needs hardwood. Not everyone will like luxury vinyl. And not everyone wants to clean tile and grout,” Weed expressed. “That’s what we are here for – to navigate products and determine what it is our customer really needs. Remembering too, that sometimes our needs and our wants are different. We educate and advise, but in the end, it’s the customers’ decision on what goes into their home.”
Making It Fun
The team at Wilson’s actively works to transform flooring selection from a chore into an enjoyable experience.
“We try to make flooring fun,” Weed smiled. “It’s not something that people shop for often, so they can get easily overwhelmed and try to make a quick decision to get it over with.”
Their approach? Patience and thorough exploration. They encourage customers to take samples home, viewing them throughout the house in different lighting conditions. Sometimes they’ll even provide sample cartons to lay out and ensure the choice is perfect.
“Our favorite part is when they make a confident decision and then let us know they love their new floors,” Weed shared.
FRESH VIEW
Don’t just look online at ideas. Go on the Parade of Homes tours and see things installed. Walk on floors, touch tile, see how things like paint color or home furnishings affect the overall look. You can do anything in a photo, but in real life, there are some limitations. Make sure whomever is doing your work isn’t just telling you what you want to hear but letting you know what can be done in your space.
