Ferguson Home
Design Inspiration
Story by Ann Butenas / Photos by Matt Kocourek / Sponsored Content
THE FERGUSON HOME TEAM … Front row: Velanie Hitchcock, Cindy Carhart, Anita Hulse, Averie Chapman, Jennifer Fuhrman, Taylor Rowe, Aryn Walden. Back row: Rich Warner, John Bartocci, Brian Fleetwood
At Ferguson Home, the conversation around residential design is changing. As Senior Showroom Manager Taylor Rowe explained, “A big driver for homestyle evolution is that function is becoming a design priority.”
This isn’t about sacrificing beauty for practicality; it’s also about recognizing that today’s homeowners want both, seamlessly integrated.
Consider the James Martin vanity with a phone charger built right into the countertop that Ferguson Home showcases. It’s the kind of thoughtful detail that exemplifies this new approach: elegant design that anticipates how people actually live in their spaces.
Ferguson Home is leading this evolution by offering unique sales tools. In the showroom, consultants use fergusonhome.com and the project feature to build comprehensive projects for homeowners, keeping track of product selections room by room.
“We can invite homeowners, designers, builders to collaborate on the project and this makes the shopping experience more cohesive,” Rowe indicated.
An Elevated Selection Experience
The showroom’s newest addition speaks volumes about Ferguson Home’s commitment to the design process. Their new design studio provides a private, dedicated space where consultants meet with designers and homeowners to make selections while laying out mood boards, floor plans, and 3D renderings.
“We are excited to have this space to create an elevated selection experience,” said Rowe. This intimate environment allows for the focused collaboration needed to transform abstract ideas into a cohesive design reality.
Beyond the Cookie Cutter
Top-tier sales consultants at Ferguson Home take time to understand what kitchens and bathrooms mean to each individual client. By asking questions about cooking habits, entertainment frequency, and household dynamics, they align product recommendations with lifestyle needs.
“We want to help clients create a space that is equally functional and aesthetically pleasing,” Rowe noted. This personalized approach addresses a significant shift in homeowner priorities: the rejection of standardized solutions in favor of curated individuality.
Further, Rowe has seen a big shift in homeowners not wanting the ‘cookie cutter’ product anymore.
“People are really looking to put an emphasis on longevity and personalization,” she expressed. “They want wellness-driven elements in their home such as water purification and saunas. They want to elevate work areas, like laundry rooms and mudrooms. A home is not just function anymore, it’s curated maximalism.”
Statement Pieces that Speak Volumes
Dramatic faucets, sculptural tubs, and innovative lighting serve as more than practical necessities, as they’re true artistic focal points that define personal style.
“When we introduce high-end and bold products into these spaces, they are anchoring the overall design and turning functional spaces into a showcase or a look into the homeowners’ style,” Rowe explained.
The most rewarding moments come when abstract visions become tangible reality.
“Seeing their faces when it all clicks into place is so special,” reflected Rowe, who cherishes client relationships that span years and extend to entire networks of friends and family.
FRESH VIEW
Homeowners should own their power during the home-building and remodeling process. Don’t be afraid to define your vision, create mood boards, and experiment with layouts. Embrace the advice from all the experts in the industry but ultimately this is your project and your space, so make it what you dream it to be. Don’t be afraid to start with smaller projects to build your confidence in the process.
