Stylemakers 2024: Wilson’s Floor Covering, Inc.

144 0

Wilson’s Floor Covering, Inc.

Finished Flooring

sponsored content

When it comes to choosing the right flooring for your home, one size certainly does not fit all. Each household has its unique needs, preferences, and lifestyle considerations, which is why Wilson’s Floor Covering has been a trusted name in the flooring industry since its establishment in 1987. With a wealth of experience and a commitment to customer satisfaction, this family-owned business has been tailoring flooring solutions to cater to different lifestyles, evolving with the trends, and valuing customer feedback.

Customized Flooring Solutions

Wilson’s Floor Covering understands that every homeowner’s needs and budgets vary. According to Aubrie Weed, Vice-President of Wilson’s Floor Covering, the key to a successful flooring project lies in listening to customers’ needs and providing tailored options. With years of experience, they have honed the art of selecting the right flooring materials for busy households with kids and pets, creating elegant  spaces for entertaining, or offering practical solutions for rental properties. 

“We emphasize the importance of narrowing down choices to ensure that customers find flooring that truly suits their requirements,” expressed Weed.

One of the biggest challenges Wilson’s Floor Covering faces is misinformation. For instance, they clarify that Luxury Vinyl Plank (LVP) is not impervious to damage and should not be used indiscriminately. Similarly, they debunk the misconception that laminate is a subpar product, highlighting that its durability depends on the quality of materials and installation environment.

Evolution of Flooring Trends

Over the years, Wilson’s Floor Covering has witnessed the ebb and flow of flooring trends. Weed pointed out that trends tend to circle back, with beige, tan, and cream tones currently experiencing their third resurgence. Wilson’s encourages neutral and versatile colors that stand the test of time, as opposed to fleeting trends like solid brown or gray. In the late 80s and early 90s, solid color carpets were   predominant, but today, customers opt for carpets with variations in color to hide traffic and stains. Additionally, customers frequently switch between hard and soft surfaces, tearing out carpets to install wood and vice versa.

Customer Feedback

Customer feedback has always played a pivotal role in shaping Wilson’s Floor Covering’s offerings. They view their customers as crucial contributors to their success. If a product receives negative feedback or quality issues arise, the company takes swift action by removing it from their showroom. Additionally, they engage with their installers, valuing their opinions about the products they sell. This two-way feedback loop ensures that Wilson’s Floor Covering consistently provides high-quality and customer-centric flooring solutions.

Wilson’s Floor Covering, Inc. stands as a testament to the importance of adaptability, customer-centricity, and expertise in the flooring industry. With their ability to tailor flooring solutions to diverse lifestyles, track evolving trends, and prioritize customer feedback, they continue to be a trusted choice for homeowners seeking quality flooring options. So, when it’s time to upgrade your flooring, Wilson’s Floor Covering is there to help you find the perfect solution for your unique needs.


When feeling apprehensive, Weed suggests opting for neutrality. You can effortlessly introduce splashes of color through other design elements that are easily interchangeable, such as cushions, shower curtains, wall decorations, and more.

816.858.2727    |

About The Author